CPL Aromas

CPL Aromas presents a fresh new face to the world

The company is a global, family-owned business established in 1971 operating from 17 locations and serving customers in over 100 countries. Recent investments have led to greater focus on the fine fragrance element of the business. The Group employs 30 perfumers located in Creative Centres throughout the world. This changing emphasis and repositioning is being supported with a major re-branding exercise including a new corporate logo.

The design of the new logo pays homage to the purple marque which has long been associated with the company but presents the fresh image which is underlined by other physical changes such as the recent move of the UK head-quarters to state-of-the-art premises in Bishops Stortford.

We create fragrances that ignite the imagination

Francis Pickthall, the Group’s Marketing & Brand Director, explains: "Our new brand identity is an expression of the unique approach we take to create fragrances that ignite the imagination. The vibrant and stylish images used in our new branding portray the bold and innovative approach taken by our fine fragrance perfumers who continually strive to delight customers throughout the world."

CPL Aromas technologies include Aromafusion, Aromaguard, Ecoboost and Aromacore. Aromafusion creates captive ingredients that are unique and available only to CPL Aromas’ perfumers who are able to craft completely original creations that cannot be replicated. The company, which has sales of $110 million a year, employs 500 staff worldwide and is the largest, fragrance only, fragrance house in the world.

Its UK Creative Director, the Perfumer Angela Stavrevska, recently appeared on BBC Business Live talking about the business and its international initiatives. One of these initiatives involves helping to train people in India with visual impairments for careers in fragrance evaluation. The College of Fragrance for the Visually Impaired (COFVI) was founded with support from CPL Aromas and SH Kelkar after research identified the enhanced olfactory acuity of many visually impaired people.

History of CPL Aromas

Chris, Nick and Francis

CPL Aromas story began a century ago when John Pickthall first experimented with enhancing the toiletries of his time. His son Jack, an innovative chemist and world-renowned perfumer, carried on the business. In 1971 Jack’s sons Michael and Terry founded Contemporary Perfumers Ltd. Today it remains a family business run by (l-r) Chris, Nick and Francis Pickthall.