Drest has raised £15m to take its gaming platform to the next level after three years of business growth.
The funding will be used to continue the development of the beauty and fashion styling app’s new product, Drest Game 2.0, which is set to launch in early 2024.
It will be a metaverse-enabled version of Drest’s current product, with hopes to make it the “leading creative platform for fashion, entertainment and lifestyle gamification”.
Drest has reported a 250% increase in users year-on-year since launching in 2019 and now works with more than 260 luxury fashion and beauty brands, including Gucci, NARS and Lisa Eldridge.
“As we grew and developed, we brought into the business new technology and gaming expertise and decided we needed to replatform Drest on a new back-end game engine with increased capabilities,” Drest CEO Lisa Bridgett told Cosmetics Business.
“This investment allows us
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