Founder of EX1 Cosmetics Farah Naz turns ‘archaic’ skin classification on its head

By Becky Bargh | Published: 14-Dec-2021
Research & Development Colour Cosmetics Marketing

Beauty entrepreneur has reinvented the way that consumers can classify their skin with ‘world’s first’ digitally produced system

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Farah Naz, the biochemist founder of EX1 Cosmetics, a dedicated beauty brand for people with olive skins, has reinvented the way that the beauty industry can classify skin tones.

Traditionally brands have used Thomas Fitzpatrick's skin scale that we know today, dubbed the Fitzpatrick scale.

For his invention, he looked at

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