Update: How D&G beauty is transforming into a €3 billion business

By Amanda Pauley | Published: 8-Jul-2024

Since bringing its beauty business back in-house, D&G is on a mission to turn the division into a €3bn machine that spans fragrance, skin care and more. As its revamped make-up range launches, this is how the house is getting on

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Dolce & Gabbana (D&G) is on a mission to become the number-one luxury fashion house operating within the beauty sector, planning to grow the retail value of its Beauty Division from €1bn to €3bn (US$3.3bn) by 2026. 

This innovation strategy includes new female fragrance pillars, a debut into skin care and the launch of dedicated beauty spaces within existing retail boutiques.

Plus, a complete overhaul of its make-up offering to seamlessly blend the brand's fashion identity with the latest cosmetics trends and high-quality Italian ingredients. 

D&G's new Boundless Beauty Makeup Collection (campaign image pictured above) launches on 8 July, with products split between four key looks – Fresh, Classic, Flawless and Bold – in packaging which embodies the company's new codes. 

D&G is not recognised in the beauty world as a strong seller of make-up right now but there is no legitimate reason we cannot become one

“My goal is very humble – I want professional immortality,” says Gianluca Toniolo, CEO of D&G Beauty. “My role is to translate Stefano and Domenico’s [the founders of D&G] ideas into concrete projects that better represent the brand in the beauty category.

“I want everyone in the industry to remember when D&G Beauty decided to branch out from the norm, and who the leader of that successful project was.”

To kick off this new era, D&G unveiled in 2022 that it would be bringing the development, manufacturing and operations of its Beauty Division in-house to its Milan headquarters – the first time the company has done so in its 39-year history. 

D&G's new Blueberry Nutri-Tint Hydra-glow & Fresh Skin Tint comes in 30 shades

D&G's new Blueberry Nutri-Tint Hydra-glow & Fresh Skin Tint comes in 30 shades

This signalled the end of its licensing model with Japanese beauty group Shiseido – which had manufactured and sold its branded perfume and cosmetics since 2016 – after it failed to make the mark in the category D&G wanted.

“Valued at €1bn, beauty is not a small category for us,” says Toniolo. “We were the first Italian fashion brand to

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