New label deters thieves but doesn't mar branding

Published: 22-Mar-2011
Packaging

Health and beauty items are categorised as high-theft products. But now Checkpoint Systems has created a clear Enhanced Performance (EP) Electronic Surveillance (EAS) label designed to protect small cosmetics from theft without interfering with packaging or covering barcodes. Described as a visual deterrent to theft, the EA Clear labels have been proven in retailers' pilot studies to reduce shoplifting by up to 15%.

"The EP Clear label gives retailers and manufacturers the effective protection they seek for smaller merchandise that is highly susceptible to theft," says Farrokh Abadi, president of shrink management systems, Checkpoint Systems. "The proven decline in shrink is due to potential shoppers seeing that products are clearly protected – the label's electronic circuit is now visible on the products. For small high-theft items, visible deterrence is a preferred method of protection."
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Packaging

How technology is taking beauty packaging to the next level

Read more
QR codes, RFID and NFC technology are just a few of the ways that brands can engage with consumers. Here are the latest advancements in cosmetic and personal care packaging

Trending Articles

  1. Texen continues Lancôme collaboration, mastering the technical complexity of Lash Idôle Curl Goddess A gorgeous brushed aluminium effect embellishes the brand’s latest mascara, made and decorated in France
  2. John Frieda relaunches with ‘bold new vision’ including new formulas and packaging Hair care brand John Frieda’s owner Kao is betting on new formulas, fragrance and refreshed packaging for growth
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    From Charlotte Tilbury to Revolution: Are phone grips 2026’s must-have beauty accessory? Make-up brands such as Charlotte Tilbury and Revolution Beauty have set tongues wagging on social media after teasing mini powder compacts that double up as phone grips. But how viral can these get?
  4. Precise and seamless application Precision, performance and sustainability define Molpack’s new range of recyclable stick formats
  5. New Sustainable Sampling Innovations for Beauty and Fragrance Sampling Innovations Europe presents a new generation of smart, lightweight and eco-designed sampling formats created to enhance user experience while minimizing environmental impact

Upcoming event

Sustainability & Green Chemistry: From Claims to Credible Impact

26 February and 5 March 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Packaging

How technology is taking beauty packaging to the next level

QR codes, RFID and NFC technology are just a few of the ways that brands can engage with consumers. Here are the latest advancements in cosmetic and personal care packaging
Packaging

Checkpoint Systems introduces tamper tag

Protects cosmetics without covering branding
Packaging

Precise and seamless application

Precision, performance and sustainability define Molpack’s new range of recyclable stick formats
Packaging

New Sustainable Sampling Innovations for Beauty and Fragrance

Sampling Innovations Europe presents a new generation of smart, lightweight and eco-designed sampling formats created to enhance user experience while minimizing environmental impact
Packaging

Texen continues Lancôme collaboration, mastering the technical complexity of Lash Idôle Curl Goddess

A gorgeous brushed aluminium effect embellishes the brand’s latest mascara, made and decorated in France
Packaging

Virospack celebrates 70 years

Founded in Barcelona in 1956, Virospack began its journey manufacturing rubber stoppers for pharmaceutical products before evolving into a worldwide benchmark in cosmetic packaging
Packaging

GEKA through to the finals at MakeUp in Los Angeles Innovation Awards

GEKA, the beauty brand of medmix, has been named as a finalist in the Innovation & Trends (IT) Awards at the MakeUp in Los Angeles show. The company is one of just five finalists in the packaging category, recognizing the impressive performance of GEKA’s innovative lift-up FIBER solution
Subscribe now