The brand’s CRYOpress cold receptors are said to help stimulate vasoconstriction and increase blood circulation in the skin
UK-based skin care brand 001 London has launched its new ice therapy rolling CRYOpress beauty roller (£75).
The product is designed to be kept in the freezer and used all over the face for 5-15 minutes.
The cold therapy technology it is said to encourage more oxygen to reach the epidermis, eliminate toxins, brighten the complexion and tighten, and lift to help define the cheekbones, jawline and brow areas.
Founder and facials Ada Ooi said: “CRYOpress performs n exhilarating ice-cold lymphatic facial that will dramatically improve blood circulation, help eliminate toxins and reduce sagging to alleviate a whole host of skin concerns from the core, not just the skin’s surface.
“This non-invasive biological trigger kickstarts our skin’s natural active processes, giving it the foundation to recover from all immediate and prolonged skin damage caused by internal and external factors.”
The brand notes that skin may look slightly red after use, but should fade after a few minutes.
CRYOpress is available now from 001skincare.com.