100% Woody's type on paper: Love Island star named as face of male grooming brand

The grooming brand has announced Jamie Jewitt as the new face of its hair, body and beard products

Male grooming brand Woody's has named UK model and reality TV star Jamie Jewitt as its latest Brand Ambassador.

The Love Island star will promote the brand's range of hair, body and beard styling products, which include Shampoo, Conditioner, Mega Firm Gel and Beard Balm.

According to Woody's, Jewitt was chosen to represent the brand as he embodies qualities which go hand in hand with Woody's values: successful, well-groomed, authentic and 'dapper'.

To celebrate the partnership, Woody's is also hosting an exclusive meet and greet with Jewitt on 8 March, where he will talk to press and share his experiences of using Woody's products and working with the brand.

Founded in California, US, and developed with celebrity barbers and stylists, Woody's is said to offer straightforward, easy-to-use products that smell good and get the job done to provide men with a simple, comfortable grooming routine.

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