The latest results from Flawless Lashes by Loreta suggest an opportunity for beauty brands to educate consumers about animal-free alternatives
As vegan beauty continues to be one of the most inescapable trends of the year, with global vegan cosmetics launches rocketing 175% in the last five years according to Mintel, it's clear that consumer appetite for animal-free cosmetics is higher than ever.
However, a new survey of vegetarian beauty consumers in the UK has revealed there may still be untapped opportunities in the sector: of the 500 polled, 36% said they were unaware...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business