5 beauty brands of 2020 putting skin care into hair care

Cosmetics Business rounds up five – traditional – skin care brands putting their expertise into scalp care

The beauty industry’s shift to become all encompassing has seen a number of brands try their hand at new categories.

Fenty Beauty, Huda Beauty and Kylie Cosmetics have all shifted into the skin care arena in the last 12 months, while pure play beauty e-tailer Beauty Bay and subscription brand Glossybox launched their own-brand line of cosmetics and skin care products this year.

Beauty has also been leading the . . .

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