From hair growth to antioxidant and age-defying supplements, beauty brands of all sizes are investing heavily into the vitamins category
Consumers are recognising beauty begins on the inside. But where does the category need reflection?
Cosmetics Business has teamed up with Your Beauty Club to uncover exclusive insight about what shoppers want from the beauty supplements category.
The supplement business is proving a sweet pill with a huge number of brands investing in the category.
But half of consumers (49.5%) want more . . .
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