92.8% of consumers want more hygiene beauty products in 2021

By Becky Bargh | Published: 8-Dec-2020

A recent survey by Cosmetics Business found the majority of beauty shoppers will be on the hunt for more hygienic personal care products as Covid-19 changes consumer attitudes

You need to be a subscriber to read this article.
Click here to find out more.

The Covid-19 pandemic has had a profound impact on beauty brands’ ability to interact with their customer bases.

Store closures due to lockdowns, a reduction in face-to-face contact and banned testers in-store have driven a wedge between customers and beauty brands.

But most significantly, the impact of the pandemic has also given rise to a new germaphobic consumer

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like