API Group reveals upcoming packaging trends

By Becky Bargh | Published: 16-Nov-2018

The leading manufacturer in packaging have identified 4 primary trends for AW2019 and SS2020

API Group, a leading manufacturer of foils, laminates, holographic materials for products and packaging has unveiled its AW2019/SS2020 Trends Folio - which launched back in 2015 - highlighting key drivers for upcoming seasons.

The firm used its global network and technical expertise to identify the four trends deriving the packaging industry.

According to API, the four trends will be: 1. Rainshow – encapsulating light illusion and holographic auras; 2. Poetry – product storytelling through mathematical structures and thoughtful design; 3. Urban – taking architectural inspiration from downtown energy and abstract influences; 4. Prestige – utilising timeless beauty and exquisite presentation to create ultimate luxury finishes. 

“Our trends act as a steer for brands and designers when developing packaging solutions,” says David Peters, Creative Development Manager at API.

“API’s Trends Folio is designed to encourage innovation but should be paired with a proper understanding of designing packaging that is appropriate for the brand, customer, category and the environment in which the product will be positioned.”

He continued: “It has been developed to empower designers and brand owners to create an engaging brand experience and ensure their products consistently outshine the competition.”

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