Versatile, easy-to-use, hygienic and with the potential for environmentally-friendly options, cosmetic pencils are consistently attractive to consumers. But how are pencils and pens makers keeping up with market trends?
The urge to create is one of the cornerstones of what makes us human; whether it be on a cave wall, canvas or our own faces, art has long been one of the purest expressions of one's individuality, personality and emotions, and no tool better represents this than the humble pencil.
From creating the perfect eyeliner flick to defining lips, pencil and pen products are one of the longest enduring make-up bag staples, and there is no shortage of innovation in the sector, as manufacturers continue to cater to consumers' evolving needs to a fine art.
“Everybody, whether it's someone who's just getting started in beauty or a total pro make-up artist, loves pencils,” Dagmar Chlosta, Managing Director at pens and pencils manufacturer Faber-Castell Cosmetics, tells Cosmetics Business.
Pens and pencils are versatile and easy to apply, and can be used for a vast variety of products and textures for . . .
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