Pure Beauty

A first look at L’Occitane's new sunshine stores

Published: 6-Oct-2017

The French skin care brand's revamped Soleil store concept will be rolled out worldwide

You need to be a subscriber to read this article.
Click here to find out more.

French cosmetics brand L’Occitane has begun a worldwide deployment it’s Soleil store concept.

The sunshine-themed revamp will be applied to over 40 stores in Europe, the US, Middle East, Asia and Russia.

The facades of the shops have been reworked in bright yellow, and yellow also highlights the interiors, which feature yellow and white walls, white or pale wood floors, and white ceilings.

The lighting is industrial in style and countertops are

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like