A look inside Aesop's new academia-inspired Cambridge store

By Austyn King 5-Jul-2022

Shoppers will be able to browse the brand's range of skin, hair and body care products among botanical textures at the latest UK store

A look inside Aesop's new academia-inspired Cambridge store

Natural beauty brand Aesop has taken inspiration from the academic and natural world with the opening of its latest store in Cambridge, UK.

Said to provide a tranquil, studious environment, the new location is inspired by the surrounding area's academic and archival collections and features botanical textures and aromas made with local plant matter.

A look inside Aesop's new academia-inspired Cambridge store

Shoppers will be able to browse the brand's complete range of botanical-inspired skin, hair and body care products, which are displayed on shelves made from hand-cut English freshwater bulrush, from punts on Cambridgeshire's River Great Ouse.

A look inside Aesop's new academia-inspired Cambridge store

Aesop's trained consultants will also be on hand to advise consumers on products best suited to their individual needs at the store, which features shelves and cabinetry made from resin-pressed hemp, said to recall the burnished surfaces of old writing desks.

A look inside Aesop's new academia-inspired Cambridge store

This is not the first time the Natura & Co-owned brand – which takes its name from the famous Greek fable writer – has championed the written word.

Last year, the brand dedicated space in its Soho and Borough destinations in the UK to showcase a 'Queer Library' of literature written by members of the LGBTQ+ community and supporters.

Sign up for your free email newsletter

Meanwhile, this May Aesop unveiled a temporary installation at its Coal Drops Yard store, near London’s King’s Cross, UK, for its Sounds of Sisterhood campaign, featuring a collection of quotations designed to honour women and their stories.

Companies

Subscriber Help

Related Content

Aesop's new Regent Street store signals era of large format retail
Aesop's new Regent Street store signals era of large format retail