The march of time is inevitable and with it the ageing of the body and its tissues. However we are constantly reminded that the loss of health and beauty is accelerated by our environment; exposure to ultraviolet rays, our eating, drinking and smoking habits all contribute to the vast proportion of what we call ageing and what is also called premature ageing. Premature ageing of the skin is of particular importance to us personally and as an industry.
The three anti-ageing strategies of prevention, treatment and enhancement are used widely.
For years we have promoted the daily use of sunscreens to protect the skin against wrinkles and other sun related skin damage. Professor Adele Green and her team from Queensland, Australia demonstrated that daily sunscreen use reduced the appearance of skin ageing by 24% compared to the discretionary sunscreen users over a period of 4.5 years.
However, skin ageing can mean different things to different regions of the world. In the west we focus on issues like wrinkles and skin sag, whereas in the east there is a greater focus on lighter skin and evenness of colour tone. So while prevention of changes using sunscreen is the same, the desired outcome may be different.