Aesthetics, Italy, 2016


Sales sagged from economic pressure, falling by 3.2% to €226m in 2015, although improving on the previous year

It has been a looking glass time for Italy’s aesthetics sector with cosmetics sales in the channel over the past few years mirroring the country’s economic downturn.

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But in 2015 the wrinkles were not quite so marked, with sales falling just 3.2%, compared to the previous year’s 3.7% slip and 2013’s 5.5% decline, according to Cosmetica Italia’s Beauty Report 2016.


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