The popularity of cosmetic procedures is posing a threat to traditional skin care brands in Qatar. Can result-based product innovations win back consumers?
One of the wealthiest countries in the world, Qatar’s gross domestic product (GDP) per capita was estimated at USD73,653 in 2015, according to the World Bank. Nearly 85% of the country’s 2.5 million population are expatriates and this has influenced the skin care products on offer, while high levels of disposable income continue to drive consumption.
According to research company Mordor Intelligence, Qatar’s skin care product market was valued at US$232.96m in 2015, up 4.03% from $223.93m in 2014. And the market is expected to...
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