Amazon backs premium beauty with launch of Luxury Stores

17-Sep-2020
Retail Marketing

The invitation-only platform will feature established and emerging high-end brands including beauty and fragrance

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High-end beauty consumers will soon have a new dedicated platform to shop for products on Amazon, with the launch of the e-commerce giant's new Luxury Stores platform.

The invitation-only shopping experience, available to US Prime members, includes fashion and beauty brands with premium price tags.

Luxury Stores is kicking off with a ‘store’ from Oscar de la Renta, which

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