Anisa unveils latest collections at Cosmprof North America

Published: 10-Jul-2012

Supplier to showcase five new lines

From July 22nd – 24th, Anisa International will unveil its newest collections during the Cosmoprof North America. “More than ever, beauty consumers have an insatiable hunger for innovation. I’m thrilled to be part of discovering and showcasing the next wave of beauty must-haves,” says Anisa Telwar, Founder and President of Anisa International.

WHAT: Anisa International presents Spiral Fusion, Silicone, Sponge, Casting Acrylic, Contour Collection
WHEN: Regular hours for Cosmoprof North America are Sunday, July 22, 2012 10 a.m. – 6:00 p.m.; Monday, July 23, 2012 10:00 a.m. – 6 p.m.; and Monday, July 24, 2012 10:00 a.m. – 3 p.m.
WHERE: Booth # B23278 Mandalay Bay Hotel, Las Vegas, Nevada

The Spiral Fusion Collection
The Spiral Fusion collection is innovative and visually stunning as it echoes radiance and optimism for the future. Created through a thorough process of combining different colored hair fibers and blending them strategically into an ornate design, the collection offers a handmade look and feel. For this artfully striking set, Anisa International kept fashion trends top of mind. Crafted with synthetic fibers, the brushes allow for flawless pick up and distribution of product. The color palates of Spiral Fusion are also showcased throughout a number of other brushes including casting acrylic, heat transfer handles and sponges.

The Casting Acrylic Collection
Anisa International’s Casting Acrylic Collection features a fluid, transparent composition that is reflective of futuristic trends in fashion and architecture. The intricate and elaborate look transports the brush handle from simply functional to aesthetically desirable. Each pattern is handmade and therefore unique, creating a personalized feel for the user.

The Contour Collection
The Contour collection is sure to meet the needs of beauty-conscious women everywhere. With a specific design that features curves that work with the natural shape of the face, these brushes create depth and dimension. Comprised of a concealer, foundation and cheek brush, this collection provides soft, buildable coverage that can be generated with both powder and liquid products. Constructed with Natrafil® fibers, the brushes are easily cleaned and maintained.

The Silicone Collection
Silicone is one of the fastest growing ingredients in beauty products today, and Anisa International has transformed the material for one of its latest collections. Featuring eight unique brushes with different head shapes, the Silicone collection delivers a smooth finish with enhanced pick up deposit and blending capabilities. These brushes do not alter or diffuse color in cosmetics, skincare, or treatment products, creating a superior look that is vibrant and rich.

The Sponge Collection
Sponges provide the same control and ease of a brush, with shapes that allow for controlled contouring and highlighting, as well as foundation application. As the material is multi-purpose, women can feel free to use this collection with lotions, primers, mineral makeup, pressed powders, and liquid cosmetics. The non-latex component adds a polished look, and the sponge’s texture makes the product more durable, allowing for deeper penetration without irritating the skin.

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