Apocalips now for Rimmel London

UK mass beauty brand Rimmel London (Coty) is releasing a new line of lip lacquers, entitled Apocalips.

UK mass beauty brand Rimmel London (Coty) is releasing a new line of lip lacquers, entitled Apocalips. Said to combine the colour payoff of lipstick with the shine of lipgloss, the line of eight shades features a liquid formula containing pure colour pigments for rich colour and shine. The applicator itself also features an in-built micro-reservoir designed to enable even application.

Colours range from Nude Eclipse to Nova (bright pink) and Big Bang (red).

Available from 23 January, the lip lacquers will be priced at £5.99 each. Supporting the launch will be a new advertising campaign, fronted by brand ambassador and British supermodel Kate Moss.

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