Arcade Beauty and Axilone reload with refillable spray device


Arcade Beauty has partnered with Axilone to launch a personalised and refillable mini spray device, called reload. The kit contains a rechargeable phial inserted into a spray decorated with a customisable shell. A perfume filling funnel is also included. A refill is supplied empty and is easy to clean and fill up, allowing users to change their perfume to match their mood.

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The reload. concept offers consumers a fun, on-trend beauty accessory that can be taken anywhere, while it promises fragrance brands greater visibility and a better understanding of customer trends, according to Axilone. Some of the first brands to adopt the concept include Boss, Givenchy, Kenzo and Issey Miyake.