Female consumers in Korea are some of the world’s biggest skin care consumers, spending twice as much on beauty as female consumers in the US. But male consumers are also key to South Korea’s flourishing skin care market. Men in South Korea in fact spend more on skin care than male consumers in any other region worldwide. Skin care brands in South Korea are therefore fortunate enough to be able to target a wider spread of the population than in many other countries.
Facial skin care market. Source: Mintel
Societal pressure to keep the skin looking its best, plus the country’s ageing population, have aided sales across a wide variety of skin care products in South Korea. As a result, South Korea’s facial skin care market
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