Asia's body care market wakes up

Asian body care market expands

This week’s Trends column provides a preview of the June issue of Cosmetics Business Markets, which will focus on body care.

The body care category might not appear as dynamic as its headline-grabbing cousin, facial skin care, but it remains in fine shape, particularly in Asia. Various sources estimate the global body care market to be worth around $16.5bn. The US continues to account for the lion’s share of sales with a value of $2.943bn in 2014, according to Mintel. The US is in fact 2.6 times the size of the second largest market, Germany, worth $1.153bn, or Brazil, the third largest, worth $1.152bn.

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