Augmented reality could add £1bn to UK market


The latest figures follow the retail industry trend of creating 'smart' products

Augemented reality could add £1bn to the UK retail market.

Research by Usurv found that consumers were more likely to make a costly purchase if they could use the technology to try the product at home.

It found that more than a third of potential shoppers walked away from a purchase in the last 12 months because they couldn’t visualise it.

The latest research follows the general shift in the retail industry towards augemented reality.

Last month Element Electronics and FaceCake were one of several companies to launch ‘smart’ beauty products into the market.

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The NextGen mirror allows consumers to receive digital makeovers and shop online.


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