ISSADA – soothing the skin of the stars of the Silver Screen
Australian owned and made skincare and cosmetics brand, ISSADA will be a hot item in luxurious goody bags of the nominees and high-profile guests at Hollywood’s night of nights in LA, Sunday 12 March 2023.
Reaching a potential audience of hundreds of millions via the social media accounts of actors in 23 categories and the detailed coverage of every aspect of the glittering event, ISSADA has been chosen to supply its skincare products for the coveted gift bags.
Organisers of the Awards pamper their VIPS with extravagant gifts, which last year had a total value of a whopping US$140,000 per person and ranged from accommodation packages at exclusive spa resorts and one-on-one training sessions with America’s top PT, to gold-coated pretzels and limited-edition fruit-infused vodka.
ISSADA, Australian owned and made, clean cosmeceutical and vegan range of skincare, will be front and centre in the nominee gift bags, prized for the results-driven formulae in its anti-ageing range.
CEO, Deb Farnworth-Wood, who is known as a “serial entrepreneur” and founded the Australian Skin Clinics franchise, said having ISSADA products at the Awards is the ideal springboard into the American market.
“This is the top shelf of gift bags,” she said.
“We are ecstatic to have our skincare in the hands of actors and celebrities and so proud to be flying the flag for Australian-made products. We can’t wait to demonstrate the ingenuity and effectiveness of our skincare range.
“This year, we aim to begin marketing our brand of skincare and make-up in the US, so it’s perfect timing.”
Launched in 2006 as a boutique make-up range, ISSADA diversified in 2020, developing a cosmeceutical skincare range, Issada Clinical Formula.
“Our makeup contains carefully selected high-quality plant extracts, vitamins and antioxidants blended with premium 100 percent natural minerals, providing deep pigments and a non-comedogenic product safe for all skins,” explained Deb.
“Our skincare contains highly potent active ingredients for optimum results. ISSADA products are available throughout Australia in spas, salons and clinics, and our stockists are trained to offer professional advice.”
Deb has over 30 years’ experience in the health, aesthetics, and beauty industries, including founding the Australian Skin Clinics franchise which she grew to a brand of 60 clinics before selling in 2019. Deb took on the ISSADA brand in 2020.
The Issada clinical formula skincare range comprises 24 products, all developed and tested within a clinical environment to ensure their efficacy and results, with professional and home care options.
The skincare contains high-performance concentrations of Vitamins, peptides, minerals, antioxidants, AHAs and BHAs, probiotics and plant extracts, and are formulated to skin concerns such as pigmentation and sun damage, acne, ageing, dehydration, and redness to help achieve and maintain healthy, radiant skin.
To keep pace with demand, in 2021 Deb moved ISSADA to a larger warehouse and manufacturing facility in Helensvale, increasing the headquarters’ footprint six-fold!
The facility comprises of a state-of-the-art manufacturing facility, storage, admin and warehousing space as well as a photographic studio and a training suite.
ISSADA is also the only Australian mineral make-up brand to have shop front concept stores. Their two Isssada Studios are located in Bulimba and Brisbane City, with plans to roll out more in 2023. Deb still owns her original aesthetic clinic (formerly Australian Skin Clinics Ashmore, now rebranded to the Ultimate Skin and Body Clinic) which continues its long tradition of R&D making the range suitable for pre and post-treatment use.
“Our growth in 2023 will be supercharged with our brand’s inclusion in the world’s largest celebration of the silver screen,” said Deb.
“Our staff, suppliers, stockists, and loyal customers can be proud to see this proudly Australian small business represented in the world’s most lavish gift bags.”