The brand's Intense Defense line has undergone a rebrand to capitalise on the massive trend that is vitamin C in skincare
Best-selling skincare line from Avalon Organics, Intense Defense, has undergone a rebrand to capitalise on the massive trend that is vitamin C in skincare; dermatologists’ and skin gurus’ favourite ingredient of 2021. Recommended for everything from dark spots to tightening, brightening to boosting collagen and hydration levels, vitamin C offers many functions in the skin.
Shopping habits and beauty priorities have changed since the pandemic hit, with a whopping 96% of consumers saying they would rather invest in skincare than make-up, 43% saying that they have simplified their skincare routine during lockdown and consumers buying natural and sustainable brands has risen from 15% pre-pandemic to 32%.
Avalon Organics Vitamin C line ticks all of these boxes: offering consumers the power of vitamin C to invest in their skin health; a simple 3-step skincare regimen; and from a company that chooses to use organic ingredients sourced from sustainable and ethical farming practices.
Since hitting the UK shores this summer, the range has already scooped an award in the prestigious Natural & Organic Products Europe show awards 2021, when the Renewal Creme Riche picked up Best New Organic Beauty Product.
Powered by certified organic Kakadu Plum and a proprietary, antioxidant-rich Triple-C Complex, Avalon Organics vitamin C skincare replenishes, nourishes, and hydrates skin for a radiant complexion. Each formula features a blend of hyper-moisturising Olive Squalane, Milk Thistle, Turmeric Root and Licorice Root Extracts to help neutralise free radicals before they can cause damage, while naturally supporting healthier looking skin. All products are- dermatologist-tested, safe for sensitive skin and made with certified organic beauty ingredients.
Unique, lightweight formulation cleanses effectively while feeling refreshing on the skin. Pure botanical cleansers lather away toxins and impurities for fresh, bright skin. In consumer testing, hyperpigmentation was shown to be significantly improved after 4 weeks of use.
This fast-absorbing, oil-free formula brightens and immerses skin in replenishing antioxidants. In consumer testing following 4 weeks of use, 98% of users felt serum absorbed easily into skin, while 95% said skin looked more radiant.
This rich moisturiser infuses the skin overnight with restorative antioxidants to deeply nourish and reveal brighter looking complexion. It envelops skin and protects from environmental pollutants while revealing a brighter-looking complexion. In consumer testing, 94% of users felt their skin had a healthy glow and felt hydrated the next morning after 4 weeks of use.
This lightweight daily moisturizer absorbs on contact providing refreshing hydration, leaving skin soft and supple. This lightweight moisturiser brightens and hydrates skin for all-day radiance and comfort. In consumer testing, 85% of users said skin had a healthy glow and 88% of users said skin felt soft, smooth, and hydrated after 4 weeks of use.