The beauty brand stopped using animal testing methods 30 years ago
Avon has announced it backing Humane Society International’s (HSI) #BeCrueltyFree initiative to prohibit cosmetics testing on animals in all major global beauty markets by 2023.
The direct-seller, which was one of the first cosmetics companies to end animal testing 30 years ago is backing the campaign which is leading legislative reform on banning animal testing.
Most recently HSI worked with the Australian government to bring about a ban on animal testing in the country.
Louise Scott, Chief Scientific Officer at Avon, said: “Avon’s been working to end animal testing for 30 years, but as an industry there is still more to do.
“I’m proud of our contribution to driving change to date. But we’re even stronger if we work with others.
“It’s crucial that we open up more partnerships with other change-agents to end the unnecessary and unacceptable practice of animal testing for cosmetics”.