Organic brand takes stride forward in premium French market
Premium spa, skin care and clothing brand Bamford is due to unveil a pop-up at Le Bon Marché’s flagship store in Paris, France.
The pop-up, which opens tomorrow (16 April), will feature the brand’s core beauty range including its bath and body lines with collections including Botanic, Geranium, Rose and Jasmine. Its award-winning skin care line, which launched in October last year, will also be available.
Bamford does not currently operate any standalone stores in France, but it has a strong spa presence in the country, offering its treatments and products in hotels such as Chateau Saint Martin & Spa, L’Apogee, Hotel Du Cap-Eden-Roc and Le Portetta.
Le Bon Marché Rive Gauche – part of the LVMH portfolio – sells a wide range of premium goods including fashion, homeware, food and cosmetics. It is located at 24 Rue de Sèvres and is hailed as the first ever modern department store, founded in 1852 by Aristide Boucicaut.