Bath & Body Works makes tactical move, adds Tiffany boss to Board of Directors

By Becky Bargh 30-Mar-2022

Alessandro Bogliolo, previously CEO of the iconic jewellery company and veteran of the luxury space, could be about to shake up the beauty brand’s roadmap

Former Tiffany & Co boss, Alessandro Bogliolo, has been appointed to the Board of Directors at American beauty and retail brand Bath & Body Works.

A step away from companies he has previously been associated with – which include Sephora, Diesel and Bulgari – the luxury veteran could be about to update the business’ outlook.

Owned by Les Wexner’s L Brands, Bath & Body Works’ products retail in the region of US$4 to $50, a world away from Tiffany & Co’s ‘The World’s Fair Necklace’, the company’s most expensive item at $20m.

Juan Rajlin, former Treasurer of Alphabet and Google, will also be joining the Board.

Speaking about the appointments, Sarah Nash, Executive Chair for Bath & Body Works, said: “Alessandro and Juan are accomplished international leaders with a track record of success and we are excited to have them join our Board.

“Both have a strong background in global business, which will support our growth inside of North America.

“Bath & Body Works had a record-breaking year in 2021 and we look forward to partnering with them both to continue that forward momentum.”

Sales for the beauty company’s full year 2021 were up 22%, an increase of $7.8bn for the year-end January 2022.

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Q4 also saw a 11% surge in sales, compared with 2020’s results, as the brand enjoyed an upswing in demand for soaps, lotions and fragrance.

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