Rebecca Fox
As months turn into years, it can be easy to become wrapped up in your own brand bubble, losing touch with shifts in the marketplace, consumer dynamics, or even your own balance sheet.
No matter how secure or stable you think your business is, it's a good idea to reassess and re-evaluate your brand on a yearly basis at least to ensure you continue to reap the rewards of your ongoing efforts – and avoid any overlooked pitfalls.
Here Rebecca Fox, Brand Manager of beauty business consultancy The Red Tree, presents six questions to ask yourself in 2018 to make sure your brand stays in the best of health.
1. Do you still understand your market?
Never before has the world been changing at such a pace, and the beauty industry is no different. Do you still have a clear understanding of the landscape that you operate in?
Write down the answers to these questions: what has changed over the last year or so in your market? What new
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