Beauty down below: Why vulvas and scrotums are the current 'it regions' in skin care

From pubic hair oils to scrotum cleansers, the beauty industry is leaving its prudish ways behind as it embraces the human body in all its glory

The beauty industry is heading down under and, by that, we don’t mean to Australia.

In a bid to escape the crowded facial skin and hair care markets, more brands than ever are expanding into the intimate beauty market, bringing their beauty know-how to ‘territories’ largely unexplored.

Thanks to the rise of consumer interest in well-being and body positivity, a new . . .

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