Although NPD was put on hold during the coronavirus pandemic, beauty brands are no longer keeping product development on the shelf
As the effects of the Covid-19 pandemic began to unfold, beauty launches were parked for 2020 in order for brands to concentrate on navigating the ‘new normal’.
But after weathering the storm of two lockdowns, and in the thick of a third, the beauty industry is not putting its product development back on the shelf.
In this round-up Cosmetics Business lists the freshest new skus on the beauty market this week.
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