The findings said more than 60% of Gen Z and Millennial customers would not buy from new beauty brands
Almost two thirds of beauty shoppers are reluctant to buy from a new brand online, a new study has found.
The findings were commissioned by e-commerce platform Nosto and measured responses from 2,000 US and UK Gen Z and Millennial consumers.
More than 60% of female shoppers said they are more likely to stick to buying products . . .
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