Beauty shoppers reluctant to buy new brands online, study shows

By Becky Bargh 25-Nov-2020

The findings said more than 60% of Gen Z and Millennial customers would not buy from new beauty brands

Beauty shoppers reluctant to buy new brands online, study shows

Almost two thirds of beauty shoppers are reluctant to buy from a new brand online, a new study has found.

The findings were commissioned by e-commerce platform Nosto and measured responses from 2,000 US and UK Gen Z and Millennial consumers.

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More than 60% of female shoppers said they are more likely to stick to buying products ...

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