Benefit is all smiles as it launches new Hello Happy foundation

The LVMH-owned make-up brand has debuted its new soft blur foundation

Benefit has launched its new Hello Happy Soft Blur Foundation (£25.50).

The range features 12 shades offering light-medium coverage and SPF15 protection.

With optical blurring spheres, the foundation is said to softly diffuse light to create a blurred effect on skin.

In self-evaluation testing, 99% of consumers said the new product feels weightless on skin, while 98% said it feels breathable.

The product comes packaged in a square bottle, with a white smiley face on the back, and metallic coloured lids.

Hello Happy joins Benefit’s other foundations, including Oxygen Wow, Hello Flawless and Big Easy.


Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies