Benefit Cosmetics is serving up fried chicken wings at a dedicated pop-up to celebrate the launch of its latest eyeliner.
The new liquid Roller Liner (£20.50) is designed to be waterproof with a 24-hour long wear formula and a matte finish.
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At the Just Wing IT pop-up, opening on 30 January for five days only, customers will be able to order a serving of fried chicken while receiving a consultation from one of the brand’s advisors.
The popular chicken dish will be provided by London-based food company Mother Clucker, which has a presence in a number of London markets including Flat Iron Square, Hawker House as well as a standalone shop in Farringdon.
Commenting on the new product, Head Makeup Artist for Benefit, Lisa Potter said: “My favourite thing about the new Roller Liner is the extra-long felt tip.
“This helps create a super sharp and precise wing.”
The pop-up us set to open at Venue82 on London’s Commercial Street.
Benefit have also released a Roller Eye Bright Pencil (£16.50) this month, which can be purchased via benefitcosmetics.com.