Sponsored by Bionos Biotech
The Spanish laboratory located in Valencia, focused in efficacy testing for active ingredients and cosmetic end products, now in its 7th anniversary, was present at in-cosmetics Paris exhibiting its new efficacy bioassays (in vitro and in vivo) at booth Q116.
David González (Business Development Manager) together with Dr. José Luis Mullor (Scientific Director), were present during the 3 days of exhibition, attending to more than 40 personal pre-scheduled meetings and receiving interest from more than 100 people directly in the stand.
Almost without time to process the information and feedback from Paris, the company is already preparing its presence in Supplier’s Day, taking place during May 7th - 8th in New York, through which the company intends to keep growing its national and international presence, assisting for the first time to the most important event for cosmetics ingredients in United States.
“So far, we focused our internationalization process in Europe and Asia, contacting customers from these areas and assisting to Incosmetics Global and Incosmetics Asia. However, this year we want to extend our activity to North America, being Supplier’s Day the perfect event to display our R&D testing capabilities and our renewed marketing image”. – comments David González.
“With an improved understanding of the market, due mainly to the closeness with our customers, we hope the entry into the American market to be at least so quick as it was for Europe and some countries in Asia. According to the potential of the cosmetic market in this area, we are plenty sure we can also be helpful for the industry at this side of the ocean”.
To face the increased business volume and the assistance to events during 2019, the company hired two new people during this first part of the year, being integrated both in the laboratory and the business development departments.