Bleach London hires Georgia Jagger for new at-home hair tutorial edit

In conjunction with the Secret Trim video, the brand has released its Trim Kit featuring salon scissors and a wheat star comb

Hair care brand Bleach London has teamed up with British fashion model and designer Georgia Jagger on a new beauty edit.

The online Secret Trim hair tutorial is said to be a guide for customers to maintain their locks while the coronavirus pandemic is ongoing.

As part of the video, Jagger uses Bleach’s new Trim Kit featuring its limited edition stainless steel scissors (£22.50) and wheat star comb (£5).

“A regular trim is the most important step in your at-home healthy hair care routine,” said Bleach’s co-founder and Creative Director Alex Brownsell.

“Ever asked your stylist to take an inch, but they need to take a mile? If you go to the salon infrequently, you can avoid facing the big chop by staying on top of split, dead ends.

“Use my Secret Trim or Dusting technique every four to six weeks to fight any frazzles, promote healthy hair and maintain your salon style.”

Customers can watch the tutorial with Bleach via its Instagram channel @bleachlondon.

As well as salon products, Bleach also offers at-home hair dyes, shampoos and conditioning treatments.

Hairdressers in England were given the green light to reopen on 4 July, but the UK government is taking a cautious approach to other beauty salons opening for business.

As a result, nail bars, spas and tanning salons must wait for further guidance until they can welcome customers back.

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