Boots swaps beauty counters for 'trend zones' to makeover business

By Sarah Parsons 7-Mar-2019

The British health and cosmetics retailer will revamp 24 of its largest stores in an effort to capitalise on the booming beauty industry

The 2018 Boots Christmas television advert

The 2018 Boots Christmas television advert

Boots has unveiled a new strategy to boost its beauty business and reinvent its tired retail image for millennial consumers.

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The announcement comes after the UK retailer announced that up to 350 staff were to be made redundant at its headquarters in Nottingham as part of a major restructure.


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