Pure Beauty

CVS Pharmacy rolls out in-store photoshop ban to beauty aisles nationwide

By Sarah Parsons | Published: 25-Jan-2019

The anti-retouching campaign was announced by the US retailer in 2018, and the transparency on image editing has since been extended

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US retailer CVS Pharmacy has unveiled plans to prohibit photoshopped images in its beauty aisles, in an effort to be more transparent with shoppers.

The drugstore chain launched its ‘Beauty Mark’ concept in 2018, a scheme that

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