Chantecaille is relaunching its philanthropy cheek shade collection

Each cheek shade supports a different conservation effort

Chantecaille is relaunching its Cheek Shades (£35) as a permanent philanthropy collection.

The cheek shades are available in six new colours that each represent the conservation effort it supports: Joy, a pink, supports the American Wild Horse Campaign; Bliss, a petal pink, supports the Monarch Butterfly Sanctuary Foundation; Smitten, a soft peach, is for the David Sheldrick Wildlife Trust that protects elephants; Laughter, a warm peach pink, is in support of Marine Conservation Institute; Emotion, a golden coral, is in partnership with Xerces Society for the protection of bees; and Grace, a deep apricot, helps Widecast for turtles.

“We didn’t want to walk away from any of our previous conservation partnerships—their needs are continuous,” said Creative Director Olivia Chantecaille.

“These compacts offer us a way to consistently support these incredibly important causes year after year.”

Each shade is packaged in a refillable pebble compact and is cruelty-free with no animal, lanolin or mineral derivatives.

The products will be available from February 2018.


Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies