Chiara Ferragni unveils first make-up brand under namesake company


The Italian fashion influencer was previously a 'muse' for Lancôme and a serial collaborator

Italian influencer and fashion 'it' girl Chiara Ferragni has released her first make-up brand under her eponymous company.

The serial entrepreneur, who also owns a clothing and homeware brand, first ventured into beauty via a collaboration with Lancôme in 2019 and a second collection with the L'Oreal-owned brand in October 2020.

Ferragni's debut own-brand make-up collection is housed in The Blonde Salad blogger's sparkly pink packaging, with its eye logo, and offers consumers a choice of lipsticks, eyeshadow, palette, mascara and blush.

It will exclusively be available in-store and online via Douglas Italy, Spain and Portugal.

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Ferragni, who boasts 25.4 million Instagram followers, was named as the first international ambassador of hair brand GHD in July and was first named a Lancôme 'muse' in 2017.