Chinese actress and singer Miriam Yeung has joined premium skin care brand Osiao as its new brand spokesperson.
Osiao was launched last year by the Estée Lauder Companies as its first skin care line developed specifically for the unique needs of Asian skin. The brand was developed at IdeaBank, a division of the BeautyBank organisation within The Estée Lauder Companies, and made its debut exclusively at The Canton Road and Times Square Lane Crawford stores in Hong Kong.
As the new brand spokesperson, Yeung will star in the brand's advertising and advertorials, PR, in-store and on the Osiao website from October. Advertising will be centred around Osiao's two hero products: the Inner Radiance Concentrate and Inner Radiance Beauty Tablets.
"Miriam embodies the very spirit and principles that make Osiao so special: balance, radiance and a holistic lifestyle," said Veronique Gabai-Pinsky, Global Brand President, Osiao. "[She] not only brings a youthful glow to Osiao, but her warm personality, intelligence and true talent make her an inspiration for women throughout Asia. Between her lifelong dedication to Chinese medicine, her strong knowledge of Western medicine, and now being a mother, she understands the necessity of leading a balanced and holistic lifestyle. With Osiao, Miriam is now able to approach her skincare in this light."
