Ciaté lights up London in celebration of new beauty launch

As part of the collaboration with SmileyWorld, the beauty brand projected ‘mood-boosting’ images on the city’s iconic landmarks

The collection is said to give customers a 'much needed boost of positivity'

To celebrate the launch of its latest collection with design agency SmileyWorld, beauty brand Ciaté has projected ‘mood-boosting’ images on London’s Houses of Parliament.

The line, dropping today for World Emoji Day, features a duo of Smile On Lipsticks, in pink and red shades, which are said to be the biggest confidence-boosting shades, a Smooth On Lip Balm, three coloured mascaras, eyeshadow palette, stick-on nail stickers and Energy Boost Eye Patches (from £16).

Meanwhile, the packaging is adorned with SmileyWorld’s iconic smiley face images.

The collection is said to give consumers a ‘much needed dose of positivity’ and will launch alongside a social media marketing push.

The brand’s TikTok Viral Smiles campaign will collaborate with content creators to create beauty looks using products from the collection.

“Ciaté and Smiley are industry disruptors and counter-culture lovers, and we both ultimately believe that positivity is power and happiness is beautiful,” said Ciaté’s founder and CEO Charlotte Knight.

“The emotional intelligence we build through being creative and expressing ourselves has become even more so important during these disturbing times.

“That’s what the collection with SmileyWorld is all about.”

Customers can shop the range at ciatelondon.com and ASOS.

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