The ‘It is so me’ campaign is the first step in a larger plan to modernise the 92-year-old at-home hair colour company
This is the brand's first global marketing campaign in five years
The 92-year-old at-home hair colour company’s ‘It is so me’ campaign is the first step in a multi-year effort to “transform Clairol for a new generation”.
It aims to highlight the DIY “expressive spirit” of at-home hair colouring, in turn, extending its brand awareness to younger audiences.
The Wella-owned company has used ...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business
