Consumers have hit out at beauty entrepreneur Jeffree Star’s latest collection, named Orgy.
The nude collection sparked anger with shoppers due its shade names and sexual connotations.
One gender fluid Twitter user said they were insulted as one of the shade names in the brand’s palette is named ‘Gender Fluid’.
As a gender fluid person I find this shade name Jeffree Star used in his ORGY palette insulting and also fucking ugly. pic.twitter.com/DvFLcCoVhu— ĸodeeranтѕ (@kodeerants) August 14, 2020
The palette also includes shade names such as: Glory Hole, Cunnilingus and Voyeurism.
Others took issue with the name ‘Orgy’ due to the popularity of the brand with younger consumers.
The fact that Jeffree Star is releasing an “Orgy” collection knowing damn well like 50% of his fan base consists of minors after the Shane series is....gross???— liz ply (@ElizabethPly) August 14, 2020
Can Jeffree Star just stop with this BS? Bad enough calling the thing the Orgy collection and having his spread eagled arse on the cover of the palette..... But it's not even good? Like, these are basic shades found in every palette you can buy. pic.twitter.com/xmApKAVa6f— Vicky 🌻 (@vickyidobson) August 14, 2020
The range includes a 30-pan matte eyeshadow palette, nine metallic and frost shades in the mini Orgy palette, six lip glosses, a 25-set mini nude liquid lipsticks and a line of setting powders.
This is the first collection to be launched by the influencer after he was dropped by Morphe Cosmetics last month.
The colour cosmetics brand took the decision when multiple influencers in the beauty community demanded action after the US vlogger was embroiled in claims of racism.
Weeks after the decision, Star responded to the claims with a YouTube video entitled ‘Doing What’s Right’.
In the ten minute video, he apologised to James Charles over claims of harassment and addressed a 40-minute video posted by beauty influencer Tati Westbrook accusing Star of pushing her into a feud with 21-year-old Charles.
Meanwhile, in May the beauty brand owner was forced to defend his Cremated make-up launch, which was accused of being ‘tone deaf’ due to the Covid-19 outbreak.
In response, Star posted on his Snapchat and called his collections his “art”.
He said: "To me, it’s not just an eyeshadow palette it’s way more than that. There’s always so many meanings with my art. And that’s what it is, it’s mine I created it for the world.”