Visitors to the leading UK cosmetics exhibition, SCS Formulate, were spoilt for choice on the Cornelius stand. Joanne Johnson, UK Business Manager, said to SPC: "A lot of activities were undertaken on the Cornelius stand. Apart from discussing the formulating challenges and project briefs, our expert teams once again brought innovation and fun to the exhibition as part of our 'Doing Distribution Better' strategy."
On offer were:
- Pampering treatments using the high-efficacy products developed by the Cornelius Innovations team (the natural, water-free "Plant-o-foliant" powder formulations being some of the favourites, among others from the Cornelius Naturals concept)
- The innovative "Cornelius Colour Wheel" featuring striking pigments from an extensive portfolio
- "Eat Me/Wear Me" corner showed how edible glitters can be successfully used in the cosmetics industry
The visitors had an opportunity to enter the Cornelius Prize Draw by completing evaluation surveys on the various sensorial concepts tried on the stand and one lucky winner was drawn on Day 2 of the exhibition. Cornelius Technical Manager Daniel Whitby's presentation, "Avoiding the mirror: What contributes to how old we appear…", attracted a lot of interest from the SCS delegates and is available on request from the team.
The Cornelius Cosmetics 'Pamper, Performance, Products' sections at SCS Formulate highlighted the latest launches by world leading manufacturers such as BASF, Guangzhou Tinci, Huber Engineered Materials, Jeen, Jinneng Science and Technology, Olvea, Phoenix Chemicals Inc, Precheza, Radiant Colour NV, RITA, Silab, Strahl & Pitsch, The Leneta Company, Teluca and Troy.
