The Manchester-based brand owner of Lookfantastic, Espa and Illamasqua has also opened its hotel business to NHS workers
Lookfantastic owner The Hut Group (THG) has donated £10m to support vulnerable communities and key workers during the Covid-19 crisis.
The UK-based company said it wants to help tackle the pandemic in the Manchester area, THG's head office location, with further aid spread across Britain and international markets.
"These are unprecedented times and THG has an obligation to support those in need, not only as a major regional employer, but because we have the ability to do so," said Matthew Moulding, founder and CEO.
"Everyone at THG wants to help in any way they can. Manchester and the surrounding areas are our home and we have a huge sense of loyalty to the local community."
Greater Manchester has 973 confirmed coronavirus cases and 123 deaths.
THG has offered £1m to mayoral charities and £4m worth of critical products and services to NHS staff and vulnerable people in Manchester.
Another £5m will be donated to areas across the UK and internationally, and £1m worth of hand sanitiser will be offered free-of-charge to consumers in need.
Founded in Berlin in 2011, Glossybox has been under The Hut Group ownership for three years
Moulding continued: "Many of the products we produce are currently beyond the reach of many due to recent spikes in global demand.
"This is why we are working together with both the Mayor’s office and Manchester City Council to reach those who need help the most.
"This partnership means we can better support our incredible emergency services, key workers and local authorities, who are doing the whole of the UK proud throughout this crisis.”
In recent weeks, THG said it has produced one million food parcels for food banks and people unable to visit supermarkets.
The 16-year-old firm has also offered 5,000 employees a free meal for two to take home at the end of every shift.
Last month, THG also created 500 new jobs to support its online businesses to meet the increase in demand.
The Hut Group acquired Espa in 2017
The maker of Espa and Illamasqua expanded into the hotel industry in 2019 through the acquisition of Electric Hotel Group, and has offered hotel rooms to key workers.
All 70 rooms at its luxury Manchester city centre hotels – Great John Street Hotel and King Street Townhouse – are offered as accommodation to medical staff and police officers unable to live at home during the coronavirus pandemic.
The global beauty industry has offered millions of pounds to support the fight against coronavirus and help make products that are running low during the virus outbreak.
Indies and conglomerates have started using the alcohol content in their fragrance and skin care brands to develop hand sanitiser.
Meanwhile, the Estée Lauder Companies Charitable Foundation has awarded over $79m to fund Doctors Without Borders, New York Community Trust's coronavirus unit, the Red Cross and China Women's Development Foundation.