As consumers acknowledge that one size doesn't fit all, personalisation is having a transformative effect in beauty, from product to customer retention
Introduction
Top 5 trends:
2. Made for men
3. The omnichannel opportunity
Celebrating individuality is at the heart of the beauty industry today. By promoting diversity, inclusivity and equality, and by focusing on the concept of self-expression, brands are resonating with consumers as they amplify the ‘personal’ in personal care.
Being laser-focused on catering to consumers’ specific needs, it is unsurprising that personalisation has gripped the beauty industry on multiple levels.
“Beauty personalisation continues to gain momentum as consumers, increasingly educated on their beauty needs, acknowledge that one size doesn’t fit all,” says Mylan Nguyen, consultant at Euromonitor International.
“The growing consumer demand for beauty solutions suited to their specific individual needs translates into a plethora of new products and services from brands, ranging from mass customisation to hyper-personalisation.”
“Beauty personalisation continues to gain momentum as consumers, increasingly educated on their beauty needs, acknowledge that one size doesn’t fit all" - Mylan Nguyen, Consultant, Euromonitor International
Zahir Dossa, co-founder and CEO of Function of Beauty, says that beauty has traditionally anchored around ingredient stories or brand personalities.
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