Coty-licensed brand Gucci has unveiled a new travel retail pop-up concept to celebrate its new Nettare di Fiori fragrance.
The scent, launched earlier this year, was fronted by US actress Dakota Johnson and US model, writer and actress Hair Nef.
The new stores, due to roll-out at airports globally, is designed to evoke the image of flowers and overgrown plants in an apartment, drifting between dream and reality.
They are decorated in a black shade of the Herbarium floral print, while the toile de jouy [check spelling] pattern features leaves, cherry branches and flowers to bring the store to life.
Inside, as well as being invited to shop its range of products, customers can partake in a tea ceremony featuring tea leaves and scented flowers.
The olfactive experience immerses consumers in the scent’s key notes of rose, ginger and osmanthus.
The pop-up will feature in airports worldwide from August to September.
Gucci Bloom Nettare di Fiori (US$141) is available online via gucci.com.